Revenue Management

Making Magic with Technology

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by Tim Unwin, EVP Hospitality Solutions, RateGain                                            

source: her-consulting.com

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The author and inventor Arthur C. Clarke was not only a visionary through his science fiction writings. He also made some highly perceptive observations on the nature of technology in the real world. One of the most often quoted of Clarke’s observations is captured as his Third Law which states that “Any sufficiently advanced technology should be indistinguishable from magic.”

In the world of hotel distribution technology it can be all too difficult to see where the magical part is. The proliferation of channels, control points and data sets creates layers of complexity which multiply several times when interfacing, integration or productivity tracking are attempted.

As we continue the quest for technology that satisfies the promise of magic we can be guided by our own laws which help to point us in the right direction:

Rule 1 – Technology should support and facilitate the distribution strategy, not dictate it

The easiest mistake to make when evaluating a technology solution is to assume that it will do everything you want and fit perfectly in to your existing operations and business processes. There is no more frustrating form of buyer’s remorse than that which results from the discovery that a shiny new technology solution places limits on the way your distribution works or requires wholesale changes in business process in order to be effective. It’s fine to change procedures to fit the technology you use; it’s not fine for the technology to limit your tactics or strategies. In the world of distribution management, it’s easy to be distracted by technicalities such as XML formats or the type of API a channel has when the primary consideration should be whether the channel will deliver incremental business.

Rule 2 – Technology should be reliable, easy to use and cost-effective

Even though these three elements are apparently fundamental it is surprising how often a hotel will continue to struggle with out-dated or badly designed technology. The thought process could be described as “some automation is better than none”. In reality, if it’s bad automation, the reverse is usually true.

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Rule 3 – Make sure the ROI is clear

It can be notoriously difficult to determine the potential return on an investment in technology, especially in a niche as complicated as hotel distribution. To begin with, there are usually multiple options. In channel management, for example, there is no shortage of providers with long lists of features and functionality and access to every obscure channel of distribution you could ever wish for. Is that magical? No, because unless the features and functions are relevant to your requirements and unless the channels they connect to are the ones that can create business for your hotel, the rest is simply noise.

The real question to be answered in assessing return on investment is “will this technology help me to generate more business?” In its basic form, distribution is about generating revenue and every piece of technology should make a contribution to that objective. Returning to the channel management example, it’s not enough to provide automation, however advanced or sophisticated that automation might be. The real differentiator is the ability of the features and functions and channels and interfaces and analytics and automation provided by the technology to deliver more revenue.

Extending our consideration of ROI a little further, in the modern world of hotel distribution the path from booker to hotel can often be a convoluted one and can have multiple technology steps, some of which are visible and controllable, others maybe less so. A shorter path should create the possibility of a lower overall cost of sale and so we should look for technology that enables us to remove expensive intermediaries. The options for automating and controlling distribution which existed ten years ago were relatively limited in comparison to today and yet those old models are still widely used, even though there are more flexible and cheaper alternatives available.

Looking again at the specifics of channel management it is now perfectly possible to deploy technology which meets the objectives set out by our rules and which simplifies the multiple layers of complexity. Channel management has evolved beyond simple automation and now provides enough sophistication, ease of use and ROI to be considered as a complete distribution management solution. As the proliferation of channels continues, and as the necessities of keeping distribution costs under control and optimizing revenue become even more critical, placing the right technology solution at the centre of the distribution picture can deliver measurable benefits.

Using a commonly applicable set of assumptions regarding types of channels, productivity, rates and yield management objectives RateGain has calculated that correctly deployed distribution management technology can deliver room revenue gains measured in hundreds of thousands of dollars over the course of a year for a typical hotel. The specifics can vary with circumstances but the overall message is clear: if we use the rules and make sure the technology is doing what it should, the path to magic should not be far away.

 

Keeping tabs: getting to grips with room rates

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Source: EyeforTravel

 

 

In-depth: Tracking room rates across different channels and understanding exactly what is being offered is a tricky business for the traveller and the travel brand, writes Ritesh Gupta

 

Choosing a hotel for a trip can be a daunting – and confusing – task. If travellers really want to compare different options across both direct and indirect channels they might find themselves with a very long list.  HotelTonight app_3

So, a room on a hotel’s site and on a particular online travel agent’s (OTA) site may offer a similar room rate but what you get for that can vary significantly. A hotel’s site, for example, might offer you free Internet and breakfast while a booking made through the OTA will mean an in-destination attraction coupon. Then there may be a much cheaper deal for the same hotel on a mobile exclusive channel.

While this can be frustrating for the traveller, it is also challenging for brands to track what the competition is doing. From a distribution perspective, a hotel can guarantee the best rate, but it still might be missing out on the trick that is driving potential customers to other sites or channel.

A question of values

According Vishal Jain, chief product officer at travel technology company RateGain over the past year it has become increasingly complex to assess competitiveness.

Why? Because value is different for each customer or segment. For this reason it is very important for firms to benchmark their value competitiveness correctly, he says. The way to measure value is by understanding purchasing patterns by each segment of both your own and your competitors’ customers.

Often suppliers and intermediaries get stuck comparing apples with apples. For example: ‘my standard room-only rate needs to be compared to the competition’s standard room-only rate otherwise it is not true benchmarking. “That might be correct from an operational standpoint but we need to be cognisant of the fact that the consumer may not be thinking of the apple in that way,” says Jain. “They are looking at their own budgets and then trying to seek a choice that provides the maximum value within that range.”

This is what Jain calls the rate-range view or the price-bucket view. ”Here you can define different bucket ranges and then compare what you are offering within each bucket and what your competition is offering in the same bucket,” he explains. This can reveal many insights into the creative ways the competition is packaging its offering to deliver a higher value to the customer. It can also move the buckets within the market segments and open up newer segments.

Setting a benchmark for last-minute deal

In this increasingly complex world of distribution a growing trend is to offer last-minute exclusive deals to third-party mobile platforms. Some hotel executives believe this undermines the value proposition of brand.com and other partner channels. They argue that just because a customer is booking last minute via a mobile device doesn’t mean that they should be given exclusive deals.

So hotels need to focus on forecasting accurately and building their base business well ahead of arrival dates to reduce dependency on last-minute deals and price-cuts. Also, look at offering rate and value parity across all channels. If you do want to try an exclusive mobile rate or offer, then it should also be available on all other channels.

In a recent interview with EyeforTravel.com, mobile app Hotel Tonight pointed out that if rates are properly matched and targeted at particular bookers then different rates will not bias one platform over another.

Hotels and intermediaries need to be aware of the unpredictability of certain channels to work out their own plans. Even OTAs are requesting mobile-exclusive, same-day rates that appear every day and offer a percentage off the rates displayed on their standard online site. New options mean tracking of room rates, and when and what is being offered at a particular price point has to understood as well. All players, be they hotels or intermediaries, need to be up to date with these offerings.

“Mobile only channels are growing aggressively, so now you have a completely new channel which has emerged as competition which wasn’t even around a short time ago,” says Jain. This means firms must continuously update their compsets [a set of competitors that hotels use as a basis for competitor benchmarking] to ensure they are not caught unaware.

As Jain points out, a new competitor can appear while you are still trying to assess the last one. But it is not just emerging channels that brands have to stay on top of, they must also understand how to compete with the offerings that new and existing players keep coming up with.

 

Hotel Pricing and Parity Analysis for the APAC Region

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2013 – RateGain, The Leading hospitality technology company, released this week’s Hotel Pricing Trends and Hotel Rate Parity report. A single window BI dashboard, which enables revenue professionals on cheapest rate visibility, tracking hotel rate parity along with median rate for three (3) months of three, four and five star hotel category across some of the major cities in APAC region.

Data range spans across February to April 2013, starting from the second week of February (all rates in US dollars and for two adults on one-night stay)

Performance Facts:

In Price Trends report Rate trends over the next three months show minimal variations in most locations. One exception is Phuket, where rates in all hotel categories are trending downwards from March to May. Singapore shows some rate decline in the 4 and 5-star categories but conversely the 3-star rates increase in May and the average value of minimum rates is higher in Singapore than in other locations reflecting the nature of the local marketplace. The widest range of rates (shown by the difference between minimum and median numbers) is seen in Hong Kong where rates range from a low of $95 to a median value of $340 for 5-star hotels.

Price trends for 3 star hotels – APAC (Feb – Apr 13) Click here to view the full report

In Parity Trend report Across all star categories the highest levels of rate parity between hotel websites and OTAs are seen in Delhi, Beijing and Shanghai. More than 10% of 4-star hotels measured in Hong Kong, Mumbai and Penang also maintained parity. However, in almost every sample the largest proportion of the cheapest rates was to be found on the OTA sites: 5-star hotel rates sampled in Bali and Penang were all found to be lower on the OTAs. When rates are consistently lower on OTAs this tends to reinforce consumer behaviour in the direction of finding the cheapest rate; hotels may choose to change the balance and take more control by identifying overall distribution costs and by finding ways to differentiate the products they offer through their websites.

Parity trends for 3 star hotels – APAC (Feb – Apr 13) Click here to view the full report

About RateGain RateGain the fastest growing hospitality and travel Technology Company. Since its inception in 2004; the company specializes in hospitality solutions focused on Channel Management, Rate Shopping and On-line Reputation Management, that has been recognized as a key player in the space of hospitality ecosystem. For more information visit us at www.rategain.com

RateGain’s Hotel Rate Parity Trends – ME (Feb – Apr 2013)

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Hotel rate parity trends for February to April 2013 of three, four and five star hotels across some of the major cities in ME.

The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
ABU DHABI
100%
0%
0%
AMMAN
17%
83%
0%
BEIRUT
0%
0%
100%
CAIRO
100%
0%
0%
DOHA
0%
67%
33%
DUBAI
0%
24%
76%
ISTANBUL
20%
22%
58%
KUWAIT
33%
67%
0%
MUSCAT
0%
67%
33%

Four star [click for larger image]:

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
ABU DHABI
8%
12%
80%
AMMAN
50%
0%
50%
BEIRUT
41%
37%
22%
CAIRO
0%
13%
88%
DOHA
52%
0%
48%
DUBAI
15%
6%
78%
ISTANBUL
30%
20%
50%
KUWAIT
6%
35%
59%
MUSCAT
17%
17%
67%
RIYADH
25%
25%
50%
SHARJAH
0%
17%
83%
TEL AVIV
67%
33%
0%

Five star [click for larger image]:

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
ABU DHABI
11%
0%
89%
AMMAN
0%
0%
100%
BEIRUT
33%
7%
59%
CAIRO
27%
11%
62%
DOHA
30%
42%
28%
DUBAI
20%
6%
74%
ISTANBUL
18%
12%
70%
KUWAIT
0%
25%
75%
MUSCAT
54%
8%
38%
RIYADH
33%
42%
25%
SHARJAH
42%
0%
58%
TEL AVIV
6%
28%
67%

NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

RateGain’s Hotel Pricing Trends – ME (Feb – Apr 2013)

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Data trends on cheapest hotel rates as well as median rate for three months of three, four and five star hotels across some of the major cities in ME.

This set covers February to April 2013, taken in the 2nd week of January 2013 (all rates are in US dollars for two adults for a one-night stay).

Three star [click for larger image]:

City Check In Month
Minimum Rate
Median Rate
Cheapest Hotel in the City
ABU DHABI February
62.85
102.64
LA RESIDENCE STUDIO
  March
61.58
102.64
LA RESIDENCE STUDIO
  April
61.58
105.8
LA RESIDENCE STUDIO
BEIRUT February
55
88
ALMOND BLOOMS GUEST HOUSE
  March
55
88
ALMOND BLOOMS GUEST HOUSE
  April
57.2
88
EMBASSY HOTEL
BODRUM February
22.8
55.25
HOTEL CENTRALE BODRUM
  March
40.43
60.64
CLUB HOTEL FLORA
  April
30.99
67.38
CLUB VELA HOTEL
CAIRO February
25.64
55
CAIRO MOON HOTEL
  March
27.91
55
CAIRO MOON HOTEL
  April
27.15
55
CAIRO MOON HOTEL
DOHA February
68.4
96.14
QATAR INTERNATIONAL HOTEL
  March
75.54
98.89
AL MOUROUJ INN HOTEL
  April
68.4
98.89
QATAR INTERNATIONAL HOTEL
DUBAI February
65.34
122.51
DREAM PALACE HOTEL AJMAN
  March
65.34
106.18
DREAM PALACE HOTEL AJMAN
  April
65.34
98
DREAM PALACE HOTEL AJMAN
ISTANBUL February
32.34
78.16
TULIP GUESTHOUSE
  March
40.02
87.59
EMIN HOTEL
  April
66.7
113.19
EMIN HOTEL
KUWAIT February
106.14
142.89
SUITE HOME HOTEL
  March
100.03
142.89
SUITE HOME HOTEL
  April
100.03
142.89
SUITE HOME HOTEL
MUSCAT February
67.63
105.285
HOTEL GOLDEN OASIS
  March
67.63
103.76
HOTEL GOLDEN OASIS
  April
67.63
104.05
HOTEL GOLDEN OASIS
RIYADH February
40
102.675
AL FARHAN HOTEL SUITES (AL SALAM)
  March
40
98.67
NUZL FALIK HOTEL APARTMENT 2
  April
40
113.345
AL FARHAN HOTEL SUITES (AL SALAM)
SHARJAH February
43.56
89.84
SAHARA HOTEL
  March
51.73
81.67
SAHARA HOTEL
  April
51.73
85.755
SAHARA HOTEL
TEL AVIV February
100
131
IMPERIAL HOTEL TEL AVIV
  March
103.04
136.165
DEBORAH
  April
113
154.56
IMPERIAL HOTEL TEL AVIV

Four star [click for larger image]:

City Check In Month
Minimum Rate
Median Rate
Cheapest Hotel in the City
ABU DHABI February
78.95
142.11
AL DIAR MINA HOTEL
  March
74.22
147.405
AL DIAR MINA HOTEL
  April
74.22
148.115
AL DIAR MINA HOTEL
BEIRUT February
54.45
110
RIVOLI PALACE HOTEL
  March
76.74
115.5
WHITE HOUSE HOTEL
  April
76.74
119
WHITE HOUSE HOTEL
BODRUM February
33.69
94.33
COASTLIGHT BEACH HOTEL
  March
33.69
102.32
COASTLIGHT BEACH HOTEL
  April
53.9
123.24
GRAND ONDER HOTEL
CAIRO February
33.3
100
TIBA PYRAMIDS
  March
33.3
107.7
TIBA PYRAMIDS
  April
33.3
100
TIBA PYRAMIDS
DOHA February
96.14
137.35
HOLIDAY VILLA HOTEL & RESIDENCE
  March
100.26
150.945
CENTURY HOTEL DOHA
  April
101.36
147.645
LE PARK HOTEL
DUBAI February
74.87
194.39
PEARL RESIDENCE HOTEL
  March
77.59
147.01
AL MANAR HOTEL
  April
65.34
142.93
AL MANAR HOTEL APARTMENTS
ISTANBUL February
47.43
101.06
THREE APPLES RESIDENCE
  March
43.12
118.58
THREE APPLES RESIDENCE
  April
71.55
169.79
THREE APPLES RESIDENCE
KUWAIT February
88.75
195.26
MIRAGE SUITES HOTEL
  March
85.2
183.72
RAOUM INN
  April
85.2
183.72
RAOUM INN
MUSCAT February
83.24
158.25
AL MADINAH HOLDAY (ROOM ONLY)
  March
83.24
158.25
AL MADINAH HOLDAY (ROOM ONLY)
  April
83.24
158.25
HOLIDAY INN MUSCAT – AL MADINAH
RIYADH February
58.67
133.34
ARMADA PALACE 1
  March
58.67
140.01
ARMADA PALACE 1
  April
80.01
140.01
GOLDEN TULIP ANDALUSIA HOTEL
SHARJAH February
61.42
114.45
LORDS BEACH HOTEL
  March
74.82
114.55
AL HAMRA HOTEL
  April
74.82
114.34
AL HAMRA HOTEL
TEL AVIV February
110
160
RUTH DANIEL RESIDENCE
  March
134
195
CENTER CHIC HOTEL
  April
145
208
LEONARDO BOUTIQUE HOTEL TEL AVIV

Five star [click for larger image]:

City Check In Month
Minimum Rate
Median Rate
Cheapest Hotel in the City
ABU DHABI February
138.96
240.02
THE YAS HOTEL
  March
136.18
211.6
MILLENNIUM HOTEL ABU DHABI
  April
133.95
202.12
GRAND MILLENNIUM AL WAHDA
BEIRUT February
88
178.75
LE COMMODORE HOTEL
  March
93.5
220
LE COMMODORE HOTEL
  April
99.99
220
CORAL BEACH HOTEL AND RESORT BEIRUT
BODRUM February
68.93
121.21
KUSADASI GOLF AND SPA RESORT
  March
68.93
121.14
KUSADASI GOLF AND SPA RESORT
  April
81.46
145.4
KUSADASI GOLF AND SPA RESORT
CAIRO February
48.01
161.63
GRAND PYRAMIDS HOTEL
  March
48.01
164.25
GRAND PYRAMIDS HOTEL
  April
49.6
164.1
GRAND PYRAMIDS HOTEL
DOHA February
137.35
280.19
CONCORDE HOTEL DOHA
  March
151.08
280.19
MERWEBHOTEL CENTRAL
  April
151.08
273.325
MERWEBHOTEL CENTRAL
DUBAI February
107.39
375.71
GOLDEN SAND 10 HOTEL
  March
107.39
330.62
GOLDEN SAND 10 HOTEL
  April
107.39
330.62
GOLDEN SAND 10 HOTEL
ISTANBUL February
68.52
174.095
LEVNI HOTEL
  March
98.16
208.87
CROWNE PLAZA ISTANBUL – OLD CITY
  April
108.06
222.13
MARRIOTT ISTANBUL ASIA (ASIA-SIDE)
KUWAIT February
166.86
350.43
THE CONVENTION CENTER & ROYAL SUITES
  March
166.86
290.27
THE CONVENTION CENTER & ROYAL SUITES
  April
166.86
290.27
THE CONVENTION CENTER & ROYAL SUITES
MUSCAT February
164.34
547.81
CITY SEASONS HOTEL MUSCAT
  March
164.34
365.2
CITY SEASONS HOTEL MUSCAT
  April
164.34
377.38
CITY SEASONS HOTEL MUSCAT
RIYADH February
73.61
178.02
CORP EXECUTIVE DEIRA HOTEL
  March
73.61
178.015
CORP EXECUTIVE DEIRA HOTEL
  April
73.61
179.015
CORP EXECUTIVE DEIRA HOTEL
TEL AVIV February
165
215
LEONARDO CITY TOWER HOTEL TEL AVIV (EX. SHERATON CITY TOWER)
  March
165
250
LEONARDO CITY TOWER HOTEL TEL AVIV (EX. SHERATON CITY TOWER)
  April
150
272
LEONARDO CITY TOWER HOTEL TEL AVIV (EX. SHERATON CITY TOWER)

NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

RateGain’s Hotel Rate Parity Trends – Europe (Jan – Mar 2013)

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Hotel rate parity trends for January to March 2013 of three, four and five star hotels across some of the major cities in Europe.

The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
AMSTERDAM
0.03
0.04
0.93
BARCELONA
0.12
0.11
0.77
DUBLIN
0.35
0.05
0.60
EDINBURGH
0.35
0.25
0.40
HELSINKI
0.00
0.00
1.00
LONDON
0.60
0.12
0.28
MADRID
0.19
0.03
0.79
PARIS
0.17
0.22
0.61
PRAGUE
0.00
0.16
0.84
ROME
0.00
0.26
0.74
VENICE
0.10
0.20
0.70
ZURICH
0.31
0.08
0.62

Four star [click for larger image]:

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
AMSTERDAM
0.00
0.06
0.94
BARCELONA
0.02
0.19
0.79
DUBLIN
0.54
0.14
0.31
EDINBURGH
0.42
0.18
0.39
HELSINKI
0.61
0.09
0.30
LONDON
0.47
0.10
0.43
MADRID
0.20
0.09
0.71
PARIS
0.32
0.13
0.55
PRAGUE
0.09
0.10
0.82
ROME
0.02
0.16
0.83
VENICE
0.33
0.17
0.50
ZURICH
0.07
0.08
0.84

Five star [click for larger image]:

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
AMSTERDAM
0.07
0.03
0.90
BARCELONA
0.02
0.21
0.77
DUBLIN
0.35
0.00
0.65
EDINBURGH
0.18
0.13
0.69
HELSINKI
0.07
0.00
0.93
LONDON
0.21
0.20
0.58
MADRID
0.25
0.00
0.75
PARIS
0.40
0.03
0.56
PRAGUE
0.08
0.03
0.89
ROME
0.01
0.10
0.89
VENICE
0.12
0.15
0.73
ZURICH
0.60
0.00
0.40

NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

RateGain’s Hotel Pricing Trends – Europe (Jan – Mar 2013)

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Data trends on cheapest hotel rates as well as median rate for three months of three, four and five star hotels across some of the major cities in Europe.

This set covers January to March 2013, taken in the 3rd week of January 2013 (all rates are in US dollars for two adults for a one-night stay).

Three star [click for larger image]:

City Check In Month
Minimum Rate
Median Rate
Cheapest Hotel in the City
AMSTERDAM Jan
30.06
89.22
Remco Hotel Amsterdam City West
  February
34.36
97.58
Remco Hotel Amsterdam City West
  March
39.64
119.385
HEM HOTEL AMSTERDAM
BARCELONA Jan
44.37
75.65
EUROSTARS MITRE HOTEL BARCELONA
  February
47.78
86.49
VIA LAIETANA
  March
51.76
108.62
APARTAMENTOS EUROPA
BIRMINGHAM Jan
40.27
96.83
BIRMINGHAM BEST INN
  February
40.27
101.705
BIRMINGHAM BEST INN
  March
40.27
112.76
BIRMINGHAM BEST INN
BRUSSELS Jan
59.46
145.415
APART HOTEL ARYAN
  February
66.07
144.03
APART HOTEL ARYAN
  March
75.32
162.53
APART HOTEL ARYAN
CAPE TOWN Jan
64.79
112.72
THE FRITZ HOTEL
  February
56.69
118.32
PRIMI OXFORD HOUSE
  March
56.69
118.02
PRIMI OXFORD HOUSE
COPENHAGEN Jan
91.65
141.86
NORLANDIA STAR
  February
84.48
140.08
DANMARK
  March
84.48
144.56
DANMARK
EDINBURGH Jan
43.49
80.84
EDINBURGH HOUSE HOTEL
  February
44.94
96.65
ABBOTS HOUSE HOTEL – B&B
  March
40.59
100.03
ABBOTS HOUSE HOTEL – B&B
GALWAY Jan
36.34
77.96
THE WHITE HOUSE
  February
38.32
81.92
THE WHITE HOUSE
  March
42.94
91.17
THE WHITE HOUSE
GLASGOW Jan
51.55
87.955
RENNIE MACKINTOSH STATION
  February
51.55
88.92
RENNIE MACKINTOSH STATION
  March
25.77
95.04
HALO CROWWOOD
GOTHENBURG Jan
91.65
176.38
EUROWAY HOTEL
  February
91.65
167.9
EUROWAY HOTEL
  March
115.15
180.69
HOTEL VASA
HELSINKI Jan
109.67
191.6
AVA
  February
109.67
177.84
AVA
  March
109.67
180.81
AVA
JOHANNESBURG Jan
63.59
98.04
GREENWOODMANOR
  February
63.59
95.65
GREENWOODMANOR
  March
63.59
93.49
GREENWOODMANOR
LONDON Jan
32.22
114.985
HEATHROW LODGE HOTEL
  February
32.22
128.06
HEATHROW LODGE HOTEL
  March
48.32
140.66
HEATHROW INN HOTEL
MADRID Jan
32.57
75.25
BABEL GUESTHOUSE
  February
32.57
85.36
BABEL GUESTHOUSE
  March
38.32
85.03
HOSTAL SAN BLAS
MANCHESTER Jan
53.16
95.04
TRAFFORD HALL
  February
59.6
103.09
BRITANNIA AIRPORT HOTEL
  March
62.82
114.37
TRAFFORD HALL
OSLO Jan
137.29
270.07
COMFORT HOTEL XPRESS
  February
126.45
270.07
CHATEAU APARTMENTS
  March
126.45
288.13
CHATEAU APARTMENTS
PALMA DE MALLORCA Jan
37.22
78.31
VISTA SOL
  February
37.22
87.59
VISTA SOL
  March
41.72
90.04
VISTA SOL
PARIS Jan
59.46
180.07
EUROHOTEL ORLY RUNGIS
  February
59.46
191.6
EUROHOTEL ORLY RUNGIS
  March
70.03
189.94
LE DAUPHIN
PRAGUE Jan
25.11
51.75
BRIDGE
  February
25.11
53.65
BRIDGE
  March
26.43
60.26
SPORTHOTEL PRAHA
ROME Jan
37.03
87.26
JONICO HOTEL ROME
  February
38.32
96.51
CIAMPINO HOTEL
  March
38.32
119.45
CIAMPINO HOTEL
ROTTERDAM Jan
165.7
218.18
SKYLINE HOTEL
  February
151.88
208.04
HOTEL EUROHOTEL ROTTERDAM
  March
151.88
208.04
HOTEL EUROHOTEL ROTTERDAM
STOCKHOLM Jan
165.7
218.18
SKYLINE HOTEL
  February
151.88
208.04
HOTEL EUROHOTEL ROTTERDAM
  March
151.88
208.04
HOTEL EUROHOTEL ROTTERDAM
VENICE Jan
45.19
80.12
ARISTON HOTEL VENICE
  February
51.53
103.52
DA TITO HOTEL VENICE
  March
51.53
107.5
DA TITO HOTEL VENICE
ZURICH Jan
114.58
256.41
HOTEL LÖWEN
  February
125.49
240.65
GERTRUDSTRASSE GUESTHOUSE
  March
120.01
250.95
OLYMPIA

Four star [click for larger image]:

City Check In Month
Minimum Rate
Median Rate
Cheapest Hotel in the City
AMSTERDAM January
82.25
139.41
Best Western Plus Hotel Blue Square
  February
80.01
145.61
BEST WESTERN HOTEL AMSTERDAM AIRPORT
  March
80.01
173.62
BEST WESTERN HOTEL AMSTERDAM AIRPORT
BARCELONA January
51.63
101.18
BARCELONA CITY APARTMENT
  February
51.53
115.46
AC HOTEL JEREZ BY MARRIOTT
  March
59.14
137.295
EUROSTARS EXECUTIVE
BIRMINGHAM January
82.15
158.315
CLARION COLLECTION HOTEL BIRMI
  February
77.32
159.47
HILTON BIRMINGHAM BROMSGROVE HOTEL
  March
97.21
191.69
MENZIES STRATHALLAN HOTEL BIRMINGHAM
BRUSSELS January
126.08
199.08
CASCADE
  February
79.63
182.81
HUSA PRESIDENT PARK
  March
125.53
200.39
APPARTBRUSSELS
CAPE TOWN January
52.07
138.84
PENTHOUSE ON LONG
  February
52.07
156.07
PENTHOUSE ON LONG
  March
52.07
149.775
PENTHOUSE ON LONG
COPENHAGEN January
134.73
193.89
FIRST VESTERBRO
  February
134.73
176.93
FIRST VESTERBRO
  March
134.73
192.87
FIRST VESTERBRO
CORK January
59.46
104.39
HOTEL CARRIGALINE COURT
  February
73
108.88
GABRIEL HOUSE GUESTHOUSE
  March
78.62
117.6
GABRIEL HOUSE GUESTHOUSE
DUBLIN January
42.28
125.14
MY PLACE DUBLIN HOTEL
  February
42.28
118.12
MY PLACE DUBLIN HOTEL
  March
62.86
144.03
HOTEL PARK PLAZA TYRRELSTOWN
DURBAN January
69.42
113.925
HOTEL 64 ON GORDON
  February
64.11
109.92
BELAIRE SUITES HOTEL
  March
64.16
111.02
BELAIRE SUITES HOTEL
EDINBURGH January
46.71
112.76
LEITH HOUSE
  February
64.43
124.03
BEN CRAIG HOUSE
  March
64.43
130.56
BEN CRAIG HOUSE
GALWAY January
51.53
104.39
AMBER HILL
  February
46.25
109.015
AMBER HILL
  March
64.75
97.845
AMBER HILL
GLASGOW January
71.68
127.26
THISTLE HOTEL
  February
79.74
127.26
THISTLE HOTEL
  March
79.74
140.395
THISTLE HOTEL
GOTHENBURG January
150.19
229.52
NYA VARVET STUDIOS
  February
150.19
214.12
NYA VARVET STUDIOS
  March
150.19
232.27
NYA VARVET STUDIOS
HELSINKI January
167.81
210.1
SCANDIC GRAND MARINA
  February
139.14
209.7
SCANDIC CONTINENTAL HELSINKI HOTEL
  March
147.58
213.43
RADISSON SAS SEASIDE
JOHANNESBURG January
52.07
127.27
FLAMBOYANT GUEST LODGE
  February
52.07
125.31
FLAMBOYANT GUEST LODGE
  March
52.07
125.31
FLAMBOYANT GUEST LODGE
LONDON January
62.82
242.59
CHARLOTTE GUEST HOUSE
  February
66.04
238.24
CHARLOTTE GUEST HOUSE
  March
74.1
264.18
CHARLOTTE GUEST HOUSE
MADRID January
56.16
100.73
CONVENCION
  February
63.42
120.64
PRAGA
MALMO January
160.97
246.46
PARK INN MALMÖ
  February
122.62
232.91
PARK INN MALMÖ
  March
117.69
236.53
PARK INN MALMÖ
MANCHESTER January
86.98
160.06
BELMORE HOTEL
  February
78.29
159.47
ETROP GRANGE HOTEL
  March
78.29
177.19
ETROP GRANGE HOTEL
OSLO January
122.05
298.07
BEST WESTERN KAMPEN
  February
146.49
274.22
BEST WESTERN KAMPEN
  March
162.4
282.53
BEST WESTERN KAMPEN
PALMA DE MALLORCA January
59.47
117.6
CATALONIA MAJORICA (MAJORCA)
  February
62.9
117.73
LAS ARENAS
  March
62.9
126.07
LAS ARENAS
PARIS January
90.24
257.66
VILLA EUGÉNIE
  February
92.9
277.375
PARK & SUITES PRESTIGE VAL D€™EUROPE (SUITE APARTMENT/ 35 KM FROM PARIS)
  March
85.6
264.185
VILLA ALESSANDRA HOTEL
PRAGUE January
29.07
77.96
AIDA (FORMERLY APOLLO)
  February
30.39
77.96
STEP HOTEL PRAGUE
  March
33.03
89.85
IRIS HOTEL
ROME January
43.8
129.57
EXCEL HOTEL ROMA CIAMPINO
  February
43.8
133.54
EXCEL HOTEL ROMA CIAMPINO
  March
54.21
157.3
HOTEL ROUGE ET NOIR
ROTTERDAM January
169.28
320.74
BASTION DELUXE HOTEL ROTTERDAM/TERBREGSEPLEIN
  February
135.32
279.32
GRAND HOTEL CENTRAL
  March
162.94
303.78
GRAND HOTEL CENTRAL
STOCKHOLM January
169.28
320.74
BASTION DELUXE HOTEL ROTTERDAM/TERBREGSEPLEIN
  February
135.32
279.32
GRAND HOTEL CENTRAL
  March
162.94
303.78
GRAND HOTEL CENTRAL
VENICE January
47.78
122.1
LE BOULEVARD
  February
52.55
153.755
LA MERIDIANA
  March
52.55
170.785
LA MERIDIANA
ZURICH January
130.92
327.32
CALIFORNIA HOUSE
  February
134.19
292.19
CALIFORNIA HOUSE
  March
151.65
319.68
CALIFORNIA HOUSE

Five star [click for larger image]:

City Check In Month
Minimum Rate
Median Rate
Cheapest Hotel in the City
AMSTERDAM January
97.52
302.44
NH GRAND HOTEL KRASNAPOLSKY
  February
97.52
277.22
NH GRAND HOTEL KRASNAPOLSKY
  March
176.9
305.3
NH BARBIZON PALACE HOTEL
BARCELONA January
91.11
248.63
BWH BORN
  February
83.49
218.83
HESPERIA FIRA SUITES
  March
83.49
235.54
HESPERIA FIRA SUITES
BRUSSELS January
194.78
265.42
SANDTON HOTEL PILLOWS BRUSSELS
  February
132.02
248.17
SANDTON HOTEL PILLOWS BRUSSELS
  March
194.78
258.67
SANDTON HOTEL PILLOWS BRUSSELS
CAPE TOWN January
80.99
300.7
THE BACKPACK & AFRICA TRAVEL CENTRE
  February
80.99
363.19
THE BACKPACK & AFRICA TRAVEL CENTRE
  March
80.99
335.27
THE BACKPACK & AFRICA TRAVEL CENTRE
DUBLIN January
72.67
240.845
FITZWILLIAM TOWNHOUSE
  February
71.35
229.92
FITZWILLIAM TOWNHOUSE
  March
91.17
237.69
FITZWILLIAM TOWNHOUSE
EDINBURGH January
104.38
199.74
ROYAL MILE RESIDENCE
  February
117.43
201.35
ROYAL MILE RESIDENCE
  March
127.58
223.9
ROYAL MILE RESIDENCE
JOHANNESBURG January
104.13
296.405
3 MELROSE ROAD
  February
98.27
279.92
THE WESLEY
  March
98.27
263.465
THE WESLEY
LONDON January
164.14
460.79
THE WESTBURY
  February
164.14
425.22
THE WESTBURY
  March
164.14
454
THE WESTBURY
MADRID January
102.27
217.04
HILTON MADRID AIRPORT
  February
129.16
258.79
PRINCESA
  March
134.78
256.94
PRINCESA
PARIS January
190.63
521.93
RELAIS SPA ROISSY
  February
224.48
508.72
RELAIS SPA ROISSY
  March
179.36
508.72
RELAIS SPA ROISSY
PRAGUE January
74.92
148.28
EUROSTARS THALIA
  February
82.06
148.28
EUROSTARS THALIA
  March
82.06
157.5
EUROSTARS THALIA
ROME January
197.74
311.79
HOTEL LA GRIFFE
  February
155.01
311.26
RADISSON BLU ES
  March
174.12
347.45
RADISSON BLU ES
VENICE January
151.96
298.61
MOLINO STUCKY HILTON VENICE HOTEL
  February
178.5
336.95
MOLINO STUCKY HILTON VENICE HOTEL
  March
209.02
392.44
MOLINO STUCKY HILTON VENICE HOTEL
ZURICH January
339.64
605.52
HILTON ZURICH AIRPORT
  February
221.52
545.52
MOVENPICK ZURICH-AIRPORT
  March
206.74
577
HILTON ZURICH AIRPORT

NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

RateGain’s Hotel Rate Parity Trends – US (Jan – Mar 2013)

0


Hotel rate parity trends for January to March 2013 of three, four and five star hotels across some of the major cities in US.

The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
BOSTON
24.19%
8.87%
66.94%
CHICAGO
23.96%
9.38%
66.67%
HOUSTON
28.92%
6.49%
64.59%
LAS VEGAS
26.18%
6.81%
67.02%
LOS ANGELES
18.56%
6.59%
74.85%
MIAMI
15.38%
7.21%
77.40%
MONTREAL
11.30%
19.13%
69.57%
NEW YORK
34.84%
4.26%
60.90%
PHILADELPHIA
7.52%
7.52%
84.96%
SEATTLE
17.24%
8.05%
74.71%
TORONTO
28.43%
8.82%
62.75%
VANCOUVER
18.75%
6.25%
75.00%

Four star [click for larger image]:

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
BOSTON
10.94%
7.81%
81.25%
CHICAGO
30.81%
11.63%
57.56%
HOUSTON
40.00%
5.88%
54.12%
LAS VEGAS
8.33%
4.17%
87.50%
LOS ANGELES
18.09%
7.45%
74.47%
MIAMI
15.00%
1.25%
83.75%
MONTREAL
27.54%
9.42%
63.04%
NEW YORK
24.57%
9.71%
65.71%
PHILADELPHIA
0.00%
7.69%
92.31%
SEATTLE
27.08%
14.58%
58.33%
TORONTO
15.15%
0.00%
84.85%
VANCOUVER
16.36%
14.55%
69.09%

Five star [click for larger image]:

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
BOSTON
0.00%
7.14%
92.86%
CHICAGO
33.33%
0.00%
66.67%
HOUSTON
25.00%
75.00%
0.00%
LAS VEGAS
100.00%
0.00%
0.00%
LOS ANGELES
29.41%
0.00%
70.59%
MIAMI
0.00%
0.00%
100.00%
MONTREAL
28.57%
7.14%
64.29%
NEW YORK
8.96%
35.82%
55.22%
PHILADELPHIA
0.00%
0.00%
100.00%
SEATTLE
0.00%
0.00%
100.00%
VANCOUVER
50.00%
50.00%
0.00%

NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

RateGain’s Hotel Pricing Trends – US (Jan – Mar 2013)

0


Data trends on cheapest hotel rates as well as median rate for three months of three, four and five star hotels across some of the major cities in US.

This set covers January to March 2013, taken in the 2nd week of January 2013 (all rates are in US dollars for two adults for a one-night stay).

Three star [click for larger image]:

City Check In Month
Minimum Rate
Median Rate
Cheapest Hotel in the City
CHICAGO January
67.51
139.72
URBAN HOLIDAY LOFTS
  February
61.34
128.07
LA QUINTA INN ARLINGTON HEIGHT
  March
61.34
156.66
LA QUINTA INN ARLINGTON HEIGHT
FLORIDA January
47.06
124.76
RAMADA GATEWAY HOTEL AND INN
  February
47.06
125.44
RAMADA GATEWAY HOTEL AND INN
  March
56.67
140.63
RAMADA GATEWAY HOTEL AND INN
LOS ANGELES January
78.66
163.9
BEVERLY INN
  February
78.66
173.385
BEVERLY INN
  March
78.66
175.01
BEVERLY INN
MIAMI January
71.73
191.25
HOLIDAY INN EXPRESS HOTEL & SUITES MIAMI
  February
71.73
208.95
HOLIDAY INN EXPRESS HOTEL & SUITES MIAMI
  March
71.73
223.04
HOLIDAY INN EXPRESS HOTEL & SUITES MIAMI
MONTREAL January
46.8
113.97
AUBERGE CELEBRITIES BY EXCLUSIVE-HOTELS
  February
50.4
113.98
AUBERGE CELEBRITIES BY EXCLUSIVE-HOTELS
  March
50.4
130.26
AUBERGE CELEBRITIES BY EXCLUSIVE-HOTELS
NEW YORK January
82.84
169.9
BEST WESTERN ROBERT TREAT HOTEL
  February
82.08
188.25
BEST WESTERN ROBERT TREAT HOTEL
  March
94.15
231.85
COUNTRY INN & SUITES LONG ISLAND CITY
PHILADELPHIA January
100.18
159.97
HOLIDAY INN EXPRESS HOTEL & SUITES PHILADELPHIA-CHOCTAW
  February
95.17
179.49
HOLIDAY INN EXPRESS HOTEL & SUITES PHILADELPHIA-CHOCTAW
  March
95.17
193.835
HOLIDAY INN EXPRESS HOTEL & SUITES PHILADELPHIA-CHOCTAW
TORONTO January
70.9
147.615
DELUXE INN
  February
70.9
138.47
DELUXE INN
  March
70.9
147.6
DELUXE INN
VANCOUVER January
67.66
103.93
AIRPORT INN VANCOUVER
  February
66.81
108.75
LA QUINTA INN & SUITES VANCOUVER
  March
66.81
118.095
LA QUINTA INN & SUITES VANCOUVER

Four star [click for larger image]:

City Check In Month
Minimum Rate
Median Rate
Cheapest Hotel in the City
CHICAGO January
114.79
177.95
WYNDHAM CHICAGO
  February
103.02
166.57
HOTEL BLAKE
  March
117.6
200.97
HOLIDAY INN CHICAGO OAKBROOK
FLORIDA January
108.08
254.265
ORANGE LAKE RESORT BY HOLIDAY INN CLUB VACATION
  February
108.08
236.925
ORANGE LAKE RESORT BY HOLIDAY INN CLUB VACATION
  March
120.49
213.74
DOUBLETREE BY HILTON AT THE ENTRANCE TO UNIVERSAL
LOS ANGELES January
126.21
279.87
RADISSON LOS ANGELES AIRPORT
  February
142.28
274.85
DOUBLETREE HOTEL CLAREMONT
  March
142.28
260.84
DOUBLETREE HOTEL CLAREMONT
MIAMI January
144.81
285.01
FASHIONHAUS HOTEL
  February
161.25
337.38
OCEAN HOTEL
  March
182.48
346.86
EMBABY SUITES AIRPORT
MONTREAL January
84.94
176.05
MARITIME PLAZA
  February
84.94
178.77
MARITIME PLAZA
  March
84.94
178.77
MARITIME PLAZA
NEW YORK January
85.83
277.75
HOTEL BPM
  February
101.03
281.74
RAVEL HOTEL
  March
101.03
346.6
RAVEL HOTEL
PHILADELPHIA January
77.88
217.73
SOCIETY HILL HOTEL
  February
77.88
222.385
SOCIETY HILL HOTEL
  March
123.96
229.25
SOCIETY HILL HOTEL
TORONTO January
89.27
227.7
DOWNTOWN HOME INN B&B
  February
96.13
239.02
THE YORKLAND HOTEL
  March
105.28
226.635
THE YORKLAND HOTEL
VANCOUVER January
104.45
185.155
EXECUTIVE VINTAGE PARK
  February
87.96
177.23
LISTEL HOTEL
  March
87.96
196.64
LISTEL HOTEL

Five star [click for larger image]:

City Check In Month
Minimum Rate
Median Rate
Cheapest Hotel in the City
CHICAGO January
147.42
409.01
THE DRAKE HOTEL CHICAGO
  February
166.56
403.505
THE DRAKE HOTEL CHICAGO
  March
166.57
428.71
SWISSOTEL DOWNTOWN
LOS ANGELES January
333.77
547.49
SUNSET MARQUIS HOTEL AND VILLAS
  February
333.77
489.63
SUNSET MARQUIS HOTEL AND VILLAS
  March
333.77
489.63
SUNSET MARQUIS HOTEL AND VILLAS
MIAMI January
394.03
587.9
SHORE CLUB
  February
334.92
586.47
SHORE CLUB
  March
334.92
546.64
SHORE CLUB
MONTREAL January
141.76
232.745
HOTEL CHATEAU SAINT-MARC
  February
141.76
215.365
HOTEL CHATEAU SAINT-MARC
  March
160.36
202.165
FAIRMONT QUEEN ELIZABETH
NEW YORK January
232.08
572.68
MONDRIAN SOHO
  February
275.64
572.68
MONDRIAN SOHO
  March
291.23
589.31
EMBABY SUITES
TORONTO January
295.27
600.82
SOHO METROPOLITAN
  February
295.2
562.715
SOHO METROPOLITAN
  March
295.2
623.58
SOHO METROPOLITAN
VANCOUVER January
202.2
287.16
THE SUTTON PLACE HOTEL
  February
202.2
262.66
THE SUTTON PLACE HOTEL
  March
202.2
287.575
THE SUTTON PLACE HOTEL

NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

RateGain’s Hotel Rate Parity Trends – ME (Dec 2012 – Feb 2013)

0


Hotel rate parity trends for December 2012 to February 2013 of three, four and five star hotels across some of the major cities in ME.

The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.

City
% Of Hotels in Parity
% Of Hotels Cheaper on Brand Sites
% Of Hotels Cheaper on OTA Sites
ABU DHABI
35.90%
2.78%
61.32%
AMMAN
0.00%
50.00%
50.00%
BEIRUT
22.22%
20.37%
57.41%
CAIRO
39.81%
29.44%
30.74%
DOHA
29.81%
18.89%
51.30%
DUBAI
22.98%
23.42%
53.60%
ISTANBUL
15.80%
22.96%
61.23%
KUWAIT
21.67%
33.33%
45.00%
MUSCAT
24.44%
33.89%
41.67%
RIYADH
35.42%
18.06%
46.53%
SHARJAH
54.17%
12.50%
33.33%
TEL AVIV
40.48%
30.95%
28.57%

NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels, online travel companies and airlines. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

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