Posts tagged Hotel rate parity

Hotel Pricing and Parity Analysis for Europe (Feb- April 2014)

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RateGain, the leading hospitality & travel technology Company, released its Hotel Pricing Trends and Hotel Rate Parity report. A single window BI dashboard, which enables revenue professionals on cheapest rate visibility, tracking hotel rate parity along with median rate for three (3) months of three, four and five star hotel category across some of the major cities in Europe.

Data range spans across Feb 2014 to April 2014 starting from the first week of Feb (all rates in US dollars and for two adults on one-night stay).

Performance Facts:

In Price Trends Report: The report covers hotel price movements in key European cities for the period from February 2014 to April 2014. The general trend in all hotel categories shows that rates are declining or remaining flat. Minimum rates show little variation. Median rates are at their peak during April in Amsterdam, Paris, Rome and Zurich and show a decline for the remainder of the period. Comparing across all the locations, the highest median rate values are seen in Zurich for 3- star, 4- star and 5- star hotels. The range of rates, as indicated by the difference between minimum and median values is widest in the 5-star category. In April, the lowest rate for 5-star in London is $133 while the median is $408 and in Zurich the range is even wider with a minimum of $251 and a median of $609. It is anticipated that rates will begin to show an upward trend in the report for the next three month period.

Price Trends for 3 star hotels – Europe (Feb – April 2014) Click here to view the full report

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In Parity Trend Report: The degree of rate parity observed for European hotels between their brand web-sites and the OTAs shows continuing variation by location in the report from February 2014 to April 2014. London and Paris hotels achieve the most consistent parity across hotel categories with between 14% and 55% of hotels measured maintaining parity. 51% of 3-star hotels in London, 47% of 4-star hotels and 38% of 5-star hotels in Dublin are also maintaining parity.42% of 3-star hotels, 32% of 4-star hotels and 23% of 5-star hotels in Dublin are cheaper on brand websites. However, as is often seen in these reports, OTA sites have the majority of the lowest rates for hotels in a number of locations, most notably Amsterdam, Madrid, Prague and Rome. More than 70% of hotels in all categories in these locations show cheaper rates on the OTAs.

Rate Parity for 3 star hotels – Europe (Feb – April 2014) Click here to view the full report

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NB 1: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB 2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

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Hotel Pricing and Parity Analysis for Middle East Region (Aug- Oct 2013)

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RateGain, The Leading hospitality technology company, released this week’s Hotel Pricing Trends and Hotel Rate Parity report. A single window BI dashboard, which enables revenue professionals on cheapest rate visibility, tracking hotel rate parity along with median rate for three (3) months of three, four and five star hotel category across some of the major cities in ME region.

Data range spans across Aug to Oct 2013, starting from the first week of Aug (all rates in US dollars and for two adults on one-night stay).

Performance Facts:

In price trends report: The data covers minimum and median rates across the region for the period from August to October 2013. There are no clearly discernible patterns in the trends for price movement with some cities showing a decline in rates while others are flat or have a rising trend. For 3-star hotels rates increase towards October in Abu Dhabi, Doha, Muscat and Riyadh whereas there is a decline in rates in Beirut, Bodrum and Kuwait. The movements are similar for 4-star and 5-star hotels with Casablanca and Istanbul also showing a rising trend in these categories. The widest rate ranges (as shown by the difference between the minimum and median rate values) are seen in Bodrum, Cairo, Istanbul and Riyadh for the 3-star category and Kuwait, Bodrum and Riyadh for the 4-star category. As is often seen in these reports the widest rate ranges are in the 5-star category: Dubai has a minimum rate of $102 and a median of $345 while in Bodrum the range runs from $175 to $430.

Price trends for 3 star hotels – ME (Aug – Oct 13) Click here to view the full report

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In Parity trend report: The level of rate parity between hotel websites and OTAs shows some variations in the locations covered by the report, which is for the period from August to October 2013. All of the 3-star hotels sampled in Abu Dhabi, Cairo and Riyadh were maintaining parity but this was not reflected similarly in these locations in the 4-star and 5-star categories: more than 80% of the upper segment hotels in Abu Dhabi were cheaper on OTA sites. Amman, Dubai and Sharjah also show more than 70% of sampled 4-star and 5-star properties being cheaper on OTA web sites. In Istanbul the picture is more balanced and around 20% of hotels in all categories were found to be cheaper on the brand website. Tel Aviv and Cairo 4-star hotels and Riyadh 5-star hotels also have around a third of the sample appearing with cheaper rates on brand websites.

Rate parity for 3 star hotels – ME (Aug – Oct 13) Click here to view the full report

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NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

About RateGainRateGain is a leader in hospitality technology solutions for seamless electronic distribution (channel management), revenue management decision support and brand engagement (reputation to revenue conversion) helping customers around the world to streamline their operations and sales. Since its inception in 2004, RateGain’s expertise in innovating solutions for the dynamic hospitality ecosystem has resulted in continuous growth and an established position as a thought-leader and trendsetter in the marketplace. For more information visit us at www.rategain.com

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Hotel Pricing and Parity Analysis for APAC Region (July- Sept 2013)

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2013 – RateGain, The Leading hospitality technology company, released this week’s Hotel Pricing Trends and Hotel Rate Parity report. A single window BI dashboard, which enables revenue professionals on cheapest rate visibility, tracking hotel rate parity along with median rate for three (3) months of three, four and five star hotel category across some of the major cities in APAC region.

Data range spans across July to September 2013, starting from the first week of June (all rates in US dollars and for two adults on one-night stay)

Performance Facts:

In price trends report,The report covers the period from June to August. Lowest rate trends over the three months show minimal variations in the 3-star category except for Hong Kong and Singapore which are slightly higher this period of time. In the 4 and 5-star categories minimum rates increase in Hong Kong and Singapore with Mumbai joining the midst. It is not surprise to see Hong Kong and Singapore having Highest Median Rates, but the surprise city is Bali in the Five Star Category. Otherwise there are only minor variations across the period of the report. The widest range of rates (shown by the difference between minimum and median numbers) is seen in Bali where rates range from a minimum of $82.6 to a median value of $292.45 for 5-star hotels while Hong Kong leads the show in the Four Star Category.

Price trends for 3 star hotels – APAC (July – September 13) Click here to view the full report

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In Parity trend report,The overall level of parity between hotel websites and OTAs is lower than usual for the period of this report (July to September 2013). Hong Kong, Jakarta and Shanghai show some consistency across categories and in the 3-star category their levels of parity range from 20 – 33%. For other cities less than 5% of hotels are achieving parity. Mumbai, Jakarta and Kuala Lumpur show a significant proportion of hotels with rates cheaper on their brand website – 41% of 3-star hotel websites are cheaper in Mumbai and the proportion is similar for 4-star in Jakarta. In the majority of other locations the largest proportion of the cheapest rates was to be found on the OTA sites: 5-star hotel rates sampled in Bali, Penang and Singapore were all found to be lower on the OTAs and in other locations the proportion is greater than 70%. Lower rates on OTAs reinforce consumer behaviour in the direction of finding the cheapest rate; hotels may choose to change the balance and take more control by actively managing channels based on overall cost of distribution and by finding ways to differentiate the products offered through their own websites.

Rate parity for 3 star hotels – APAC (July – September 13) Click here to view the full report

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NB1: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

 

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Hotel Pricing and Parity Analysis for the week of June 28, 2013 in US & Canada Region

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2013 – RateGain, The Leading hospitality technology company, released this week’s Hotel Pricing Trends and Hotel Rate Parity report. A single window BI dashboard, enabling revenue professionals on cheapest rate visibility, tracking hotel rate parity along with median rate for three (3) months of three, four and five star hotel category across some of the major cities in US & Canada region.

Data range spans across July to Sep 2013, starting from the first week of July (all rates in US dollars and for two adults on one-night stay).

Performance Facts:

In price trends report, Lowest rate trends over the three months are generally flat or slow slight downward movement in all categories as might be anticipated across the summer vacation period. The exception is Toronto where the lowest 5-star rates are trending upwards in September. Median rates across all categories are also seeing relatively little movement during the reporting period although in New York the median rates in the 3-star, 4-star and 5-star categories spike noticeably higher in September. As reflected in previous reports, a wide range of rates (shown by the difference between minimum and median numbers) is seen in Chicago, Los Angeles, Toronto and Vancouver. Predictably, New York leads the way in terms of rate range with 5-star hotels offering a minimum of $372 and a median of $772 in September.

Price trends for 3 star hotels – US & Canada (July – Sep 13) Click here to view the full report

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In Parity trend report, The level of rate parity between hotel websites and OTAs is typically low in many of the locations covered by the report, which is for the period from July to September 2013. Houston, New York and Las Vegas hotels are maintaining the highest levels of parity for the 3-star category; Chicago and Vancouver also show parity at more than 20% of 4-star and 5-star hotels. However, in every sample (apart from 5-star in Houston) the largest proportion of the cheapest rates was to be found on the OTA sites: 90% or more of Boston, Las Vegas and Philadelphia’s 4-star and 5-star hotels are cheaper on OTA sites. Vancouver hotels have evidence of being cheaper in brand websites but this is not a generally reflected trend. The report shows that OTAs are continuing the trends of reinforcing consumer behavior in the direction of finding the cheapest rate; in four locations 100% of 5-star hotel rates were found to be lower on the OTA sites.

Rate parity for 3 star hotels – US & Canada (July – Sep 13) Click here to view the full report

 

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NB1: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.

NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.

 

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Search on OTAs instead of brand sites for cheaper hotel rates in Middle East

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According to RateGain’s latest report on hotel rate parity trends in Middle East, in this holiday season, travellers would find cheaper rates and deals on OTA sites instead of hotel brand sites. Similar on the lines of their last week’s report on Europe, hotels in Middle East are offering cheaper rates on OTAs than on their own website.

In 3 star Category – Overall rate parity is just 3%. Except in Sharjah where 55% hotels are cheaper on their own websites, OTAs have better rates in cities like Doha, Kuwait, Muscat, Istanbul, Abu Dhabi and even Dubai. On an average 72% of hotels in these cities are cheaper on OTA sites and 26% hotels have cheaper rates on their brand sites.

In 4 star Category – Overall rate parity is just 1%. 67% of hotels in these cities are cheaper on OTA sites and 32% are cheaper on their brand sites. Some of the main cities where hotels in majority are cheaper on OTA sites are Sharjah, Dubai, Kuwait and Istanbul. Doha, being an exception in this category, has a balanced ratio of hotels cheaper on OTA sites vs. Cheaper on brand sites.

In 5 star Category – There is no rate parity at all. On an average 63% of hotels are cheaper on brand sites. In Sharjah, for the time period between December and February, 100% i.e. almost every hotel is cheaper on OTA sites. More than 70% of the hotels in Dubai and Doha are placed cheaper on OTA sites instead of their brand sites. However, hotels in cities like Amman, Kuwait, Istanbul and Abu Dhabi are trying their best to offer best rates on their websites to generate more online bookings sales. On an average between 40-50% of the hotels have cheaper rates on their websites.

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